1. Automotive companies uses the development of technology not only in creating new cars but also during their operation. BMW is conducting advanced research on the implementation of an innovative type of interactive manual. BMW Augmented Reality techniques provide perfect support in maintenance work even on the most complex technical innovations that can be encountered in the vehicle. Using special data goggles and wireless access to computer, BMW mechanics have all they need at their disposal in the workshop, at the vehicle. Interactive application leads them step by step through the entire repair process providing all the necessary information and valuable advice. This speeds the absorption of technical innovations.
2. While some brands modernize and automate their business, others prefer to appear as the last bastion of humanity in a completely mechanized world. In a funny way Toyota reversed the concept of 'embodiment' by showing not the virtual reality in the service of man but a man as part of the machinery.
3. Also specialists from Nissan couldn’t stay passive. They concluded that nowadays even the most colorful and substantially the richest folders cannot adequately impress and attract potential customers. So they decided to design three-dimensional brochure. With the help of a seemingly ordinary leaflets we can create spatial models of the car, change its color and décor. Innovation and the uniqueness has become a new leverage of trade.
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